Privacy Policy
Last updated: July 2026
1. Information We Collect
We collect information you provide directly: your name and email from Google or Apple Sign-In, plant photos you upload, care logs you record, and optional location data for climate-aware tips.
2. How We Use Your Information
We use your information to provide plant identification, health assessments, personalised care schedules, and AI chat advice. Photos and chat messages are sent to our AI provider (Google Gemini, operated by Google) for analysis and are not permanently stored by the AI provider.
3. Data Storage
Your data is stored securely on servers in the EU/US. Plant photos are stored in encrypted cloud storage (S3-compatible). We use industry-standard security practices.
4. Data Sharing
We do not sell your personal data. We share data only with service providers necessary to operate the app (cloud hosting, AI processing, push notifications, product analytics, and crash reporting). These providers are bound by data processing agreements.
5. Push Notifications
If you enable push notifications, your device token is stored to send care reminders. You can disable notifications at any time in Settings.
6. Your Rights (GDPR)
If you are in the EU/EEA, you have the right to access, correct, or delete your personal data. You may request a data export or full account deletion from Settings → Danger Zone → Delete Account.
7. Data Retention
If you delete your account, your personal data is anonymised immediately and photos are deleted from storage. Anonymised usage data may be retained for analytics purposes.
8. Children's Privacy
Flora is not directed at children under 13. We do not knowingly collect personal information from children under 13.
9. Changes to This Policy
We may update this policy. We will notify you of significant changes via the app. Continued use constitutes acceptance.
10. Contact
For privacy questions or data requests, contact us through the app or at the email address listed in the App Store listing (hej@theflora.app).